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Minnesota warning-label law paused as tech lawsuit advances

Minnesota's social media mental-health warning labels did not appear when the law took effect July 1 because the attorney general agreed to pause enforcement while NetChoice's First Amendment lawsuit proceeds.

Minnesota warning-label law paused as tech lawsuit advances
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A July deadline without pop-ups

Minnesota's new mental-health notice for social media was supposed to appear when users opened platforms including Facebook, Instagram and TikTok on July 1. Instead, the attorney general's office agreed not to enforce the requirement while a federal judge considers NetChoice's challenge, leaving the pop-ups invisible on the day the law took effectfox9 +1.

The required message, drafted by the state Department of Health, says some studies have linked heavy social media use to anxiety, depression and harms to diet, sleep and body image; it also points users to the 988 Suicide & Crisis Lifelinefox9. The warning must be conspicuous, disappear only after a user acknowledges it and return each time the person accesses a covered platformtwincities.

A compelled-speech fight takes center stage

NetChoice, whose members include major platforms and their parent companies, sued Minnesota in April and argues the state is forcing websites to broadcast a government message they disputestartribune +1. The group says the mandate violates the First Amendment because it compels speech about a contested public-health claim; Minnesota Attorney General Keith Ellison's office says it is defending the statute and asked the court to dismiss the suitkare11 +1.

The pause is voluntary for now, not a final ruling. Ellison's office said it gave the court "breathing room" to decide the motion, and that enforcement would begin under the law's terms if the case is dismissedkare11. As of July 1, the judge had not ruledtwincities.

Youth safety pressure meets a tougher courtroom path

Supporters framed the law as a response to cyberbullying, sextortion and youth mental-health harms, with parents and suicide-prevention advocates pressing lawmakers to actfox9. Gov. Tim Walz said tech companies should meet the state part way on protections for children, while sponsor Zack Stephenson compared the industry's resistance to past fights over tobacco warningsfox9 +1.

The legal terrain is unsettled. A federal judge paused a similar Colorado warning requirement last year on free-speech grounds, and NetChoice has cited that case as it asks Minnesota's court to block the lawtwincities +1. Other states, including California and New York, have passed related warning-label measures that have not yet taken effect, putting Minnesota at the front of a national test over whether social platforms can be regulated like consumer products or protected as speakerstwincities +1.